Where do we start? We should always start by identifying our specific target market. Why? Because we need a specific audience to talk to. If you miss this first step, your marketing messages will be scattered. Scattered actions will produce scattered results. Focused actions will produce focused results. That is precisely why it is so important that we first identify our specific target market.
Once we have identified our market, we then create a blog to will be our platform for communicating to our market. What will we put on our blog? It is best to address issues, email list topics, solutions, testimonials, motivation, and anything that relates to our specific target market. Again, the best content is content that helps solve a problem that our target market is facing. What keeps your target market up at night?
Find that answer, provide them with a solution, and you will draw positive attention to yourself. In addition, by posting content that solves their particular problem, you will also position yourself as an expert in a field of their interest. Everyone wants to do business with an expert. Also, on your blog site, you will want to add an auto-responder form. This will help you begin the list building process.