The exact content you need will depend on the brazil phone number list destination. These are people you will know better than us.If you're not sure, ask them. Find out the most important aspect they check and the reports that are really useful to them. There is no point in creating reports for them. If they want something specific, build it and move on.Ah. It's much simpler. Take brazil phone number list a step back from vanity metricsvanity metrics are those that serve no purpose other than boosting your ego and making things right. But they don't actually provide any actionable value and shouldn't be included in your reports.
It's a colossal waste of time. Metrics like time spent brazil phone number list on site are a prime example. If users are spending more time on your landing page, this stat can be included in your report for a boost. But that doesn't show anything. It doesn't matter whether someone spends 2 seconds or 4 hours on your landing page - the only thing that does is take action. Most of this is about context.If you're trying to increase sales of a new product you've launched, you brazil phone number list shouldn't be looking at ad impressions. It doesn't provide anything valuable except for a weird "Neat!" exclamation.
People saw the ad? Tell me how many people brazil phone number list bought the product.That is what matters. And that's what your reports should be about.Yes, this is the data covered. Now let's talk about how you actually create these reports. Drop excel sheet reportsthere is a time and a place for excel. And I think as long as ppc lives, there will be utility.I never brazil phone number list want to create another excel report again. Taking time isn't even the word. It's delicate. It's ugly and it's practically unreadable to anyone who isn't an excel wizard themselves