You check with a lawyer or lawyer China Phone Number List specialized in trademark law whether that trademark can be legally protected. Also read: This is how you build a recognizable & valuable brand Are special brands also distinctive? In addition to words and 'drawings' (or logos), the law explicitly mentions colors, shapes, and sounds as China Phone Number List examples. On paper, the legislator is therefore of the opinion that this type of trademark can also have a distinctive character. So: consumers can distinguish competing products and services on the China Phone Number List basis of, for example, colors (combinations), sounds, and other characteristics.
So well organized on China Phone Number List paper. Yet the practice is different. In the case of law, the basic principle is that the public is less likely to recognize an indication of origin is a special trademark. In order to be eligible for registration, therefore, a little more is required from these types of trademarks. The criterion here is that special brands are distinctive when they China Phone Number List deviate significantly from what is customary in the market. So for example: if in industry each player uses a different house style color, a new color will not quickly differ significantly (because the norm is that all competitors use different colors). Then a color mark registration is China Phone Number List not possible.
A non-distinctive brand can China Phone Number List integrate A special brand that does not deviate significantly from the standard is therefore not eligible for registration because it lacks distinctive character. And it is quickly assumed that a special China Phone Number List brand does not differ significantly. However, there is a solution to obtain a trademark registration at a later date: by proving that the trademark has been established. This means that the China Phone Number List brand has yet acquired a distinctive character for the public through the intensive use that has been made of it in the market.