Zebra English from new to conversion, all category email list channels to promote new, precipitated into the WeChat ecosystem 1. Multi-channel delivery - Douyin drainage, WeChat service conversion "Zebra English" began to lay out the new media matrix system of the entire Internet ecology in the early days , in order to build its own private domain traffic. At this stage, "Zebra English"'s own fans on major platforms are as follows: WeChat public account is expected to be about 14W, official Weibo fans: 7W, and the rest plus Baijia accounts, Zhihu platform fans, and WeChat category email list groups The number of fans, the approximate number of self-owned fans is: about 23W.
I will focus on WeChat and Douyin, which are the ones category email list that you are most exposed to in the Weibo, WeChat, Douyin, to analyze a series of actions of "Zebra English". 1.1 Douyin Channel Drainage The layout of "Zebra English" on the Douyin platform, after 2 years of operation, the number of Douyin fans is: 98W, usually mainly high-value foreign teachers appear on the scene, positioning: parent-child English, oral language in life scenes. As we all know, the Douyin scene is more entertaining. Many students and parents also play Douyin with an entertainment mentality. So category email list it is not suitable for publishing too serious content, otherwise it will lack traffic and exposure.
"Zebra English" mainly does two things category email list on the Douyin platform: Ads that serve news feeds. Produce a lot of interesting content to increase the activity among users. Delivery part: "Zebra English" uses the method of "impulse" + "sunk cost", allowing users to pay at one time. After payment, due to the effect of sunk costs, most users will be converted to the WeChat platform, which is more suitable for the learning environment and ecology of students. After all, the Douyin ecology lacks a complete supervision ecology such as WeChat groups and message notifications. Like the Douyin applet already supported by the short book platform, it can category email list also help small and medium-sized education